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Iconsiam Mall’s innovative umbrella shuttle service gains online praise

Iconsiam in Bangkok, Thailand, introduces an umbrella shuttle service to aid shoppers during the rainy season, earning praise online. A viral video showcases a staff member using a large umbrella to shield customers from rain between the mall and the BTS Skytrain station.



THAILAND: Iconsiam, a prominent shopping destination in Bangkok, has taken an extra step to assist shoppers during the rainy season by providing an umbrella shuttle service.

This thoughtful initiative has garnered significant online praise, especially after a viral video showcased the service in action.

The video, posted by TikTok user @etraveler4, features a mall staff member using a large umbrella connected to a cart to protect customers from the rain as they walk between the mall’s entrance and the nearby BTS Skytrain station.

Since its upload on Friday (24 May), the video has amassed over 736,000 views and 28,000 likes, reflecting widespread appreciation for the service.


When it’s the rainy season in Thailand, it’s a good idea to carry an umbrella. It’s even better when someone else carries it for you! #Bangkok #ICONSIAM #Thailand #rain #rainyseason

♬ nhạc nền – 𝙱𝚒 𝚂𝚑𝚞𝚒 – 𝙱𝚒 𝚂𝚑𝚞𝚒

In the footage, the staff member is seen maneuvering the giant umbrella, ensuring pedestrians remain dry despite the downpour.

This complimentary service ensures that customers can travel safely and comfortably between their destinations without getting wet.

Although the distance between the mall and the train station is short, this small yet impactful gesture has been greatly appreciated by mall patrons and public transport users who might not have umbrellas.

This service exemplifies Iconsiam’s commitment to enhancing the customer experience, even in challenging weather conditions.

Iconsiam’s umbrella shuttle service earns praise from netizens

Iconsiam’s innovative umbrella shuttle service has garnered widespread praise from netizens after a video showcasing the service went viral.

One user highlighted the simplicity and effectiveness of the idea, noting, “The idea is simple but conveys a strong sense of service and brings smiles to those who see it.”

Another user shared a personal experience, commenting, “The staff helped my boyfriend and me during a storm. He kept going back and forth for people for like 30 minutes. We thanked him so much.”

Several users praised Thailand’s tourism and service culture, with one stating, “It’s extremely good and friendly.”

Another user suggested the use of a portable shelter like the one at Paragon Mall instead.


Temporary Tunnel Connecting Siam Paragon to Siam Center (TikTok/enchantia_saw)

A user pointed out the typical installation of a foldable tunnel like that at Siam Paragon during the rainy season at Iconsiam.

The user noted that since the rainy season has just begun, the tunnel might not have been installed yet.

Explaining the purpose behind the umbrella shuttle service, the user emphasized its role in providing basic convenience to customers according to prevailing weather conditions.

“This is to provide basic convenience to customers according to weather conditions,” the user remarked.

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This is customer service at its best