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Malaysia national carmaker apologizes for mislabeling Sabah and Sarawak at EV brand launch

Malaysian national carmaker Proton Holdings Bhd issued an apology for incorrectly labeling Sabah and Sarawak during the launch of its new electric vehicle brand. The company acknowledged the error and emphasized its commitment to respecting Malaysia’s unity and diversity, while ensuring equal recognition of all states.



MALAYSIA: Proton (Perusahaan Otomobil Nasional Sdn Bhd), the Malaysian national carmaker,  issued a formal apology on Thursday following a mishap during the launch of its new electric vehicle brand, e.MAS, on Wednesday (12 June).

The company inadvertently mislabeled the states of Sabah and Sarawak during a presentation at the event.

The acronym e.MAS represents the goal of electrifying Malaysia, combining the ‘e’ symbol for EVs with the widely recognized MAS abbreviation for the country.

This brand reflects Proton’s mission to advance electric mobility for Malaysians.

However, the launch was marred by an error in a presentation where the states of Sabah and Sarawak were mislabeled.

A Facebook user highlighted the mistake, noting, “There is still someone who does not know Sabah and Sarawak. The importance of this Jelajah Cardock is actually to introduce Sabah and Sarawak. Based on the figure picture below please state your location and current state.”

One netizen commented humorously that heavy rain and floods might have caused the positions of Sabah and Sarawak to be switched.

In response to the issue, Proton issued a statement acknowledging the error.

“We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians,” the company said.

Proton emphasized its commitment to the unity and diversity of Malaysia, stating that it holds these values in the highest regard and is dedicated to respecting and celebrating all states equally.

“We sincerely apologize for any misunderstanding caused and appreciate any feedback from the public,” the company added.

Proton also assured that it will ensure greater care in its future endeavours.

“Thank you for your understanding and continued support,” the statement concluded.

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